Trump-Backed Crypto Venture Explores Publicly Traded Company Structure

World Liberty Financial, a crypto venture supported by the Trump family, is planning to create a publicly traded company to hold its WLFI tokens. The company aims to raise approximately $1.5 billion through this new structure.

Although the deal details are still being finalized, major investors in the technology and crypto sectors have already been approached. According to a Bloomberg report on Friday, discussions are progressing rapidly.

Growing Trend of Digital-Asset Treasury Companies

This move places World Liberty Financial among a growing number of publicly traded digital-asset treasury companies. These firms hold significant crypto reserves and have collectively raised around $79 billion in 2025 for Bitcoin purchases alone.

Launched last year, World Liberty Financial features Donald Trump as “co-founder emeritus” on its website. The company currently offers USD1, a dollar-backed stablecoin, and plans to launch a crypto-lending app.

Treasury Structure Inspired by MicroStrategy’s Strategy

Investor documents reveal that World Liberty plans to use a Nasdaq-listed shell company for its treasury vehicle, a strategy similar to Michael Saylor’s MicroStrategy, now rebranded as Strategy.

Strategy transformed into a Bitcoin holding company in 2020 and has since acquired over $72 billion in Bitcoin, reaching a market cap close to $113 billion.

This successful model has inspired many similar ventures, including treasury firms for Ether (ETH), Litecoin (LTC), and Sui (SUI). Trump Media, another venture linked to the Trump family, also purchased $2 billion in Bitcoin earlier this year.

Trump Reports $57 Million Income from WLFI Token Sales

In June 2025, Donald Trump disclosed earning $57.4 million from his stake in World Liberty Financial. His public financial disclosure shows he holds 15.75 billion WLFI governance tokens, with the income attributed to token sales.

World Liberty’s Fundraising and Key Investors

World Liberty Financial has raised about $550 million through two public token sales. It positions itself as a DeFi and stablecoin platform aiming to challenge traditional finance.

Notable investors include Tron founder Justin Sun, who invested $30 million for 2 billion tokens, and Web3Port, which contributed $10 million in January 2025.

Related: Trump to sign executive order punishing financial institutions for ‘debanking’: Report