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TPUSA To Bring Back “All-American Halftime Show” (Facebook/Turning Point USA)
TPUSA Hosts Family Friendly Halftime Show
Turning Point USA announced on Thursday, October 9, 2025 that it would be hosting an alternative Super Bowl halftime performance, called the “All-American Halftime Show.” The show was promoted as being an event for “celebrating faith, family, and freedom.”
The news came shortly after the NFL announced that Puerto Rican rapper Bad Bunny would be the Super Bowl halftime show performer.
Super Bowl LX was held on February 8, 2026.
Just a few months later, on February 2, the organization revealed the show’s star-studded lineup. Country fans especially had plenty to celebrate.
Turning Point announced that Kid Rock, Lee Brice, Gabby Barrett, and Brantley Gilbert all would be performing during the “All-American Halftime Show.”
Nearly 5 million simultaneous viewers tuned in to watch the show on YouTube alone. Hundreds of thousands more tuned in on other streaming platforms. Needless to say, the event was a massive success for Turning Point and everyone involved.
RELATED: Kid Rock Reveals What Fans Can Expect From TPUSA Alternative Super Bowl Halftime Show
“All-American Halftime Show” To Return In 2027
Shortly after the show aired, Turning Point spokesperson Andrew Kolvet told Fox News that the organization is already looking forward to next year’s broadcast.
After pulling in over 25 million views across multiple streaming platforms, Kolvet said TPUSA was determined to make next year an even bigger success.
He said the organization hopes to double the number of viewers in 2027, adding that with a full year to plan, he believes the results could be outstanding.
“We are going to commit to doing this again, next year,” Kolvet said. “We gotta do it for the country.”
The All-American Halftime Show pulled in OVER 25 MILLION views on just YouTube and Rumble alone, with a lot of large groups watching together, so the number of viewers is likely far higher. And the numbers are still climbing (broadcast partners, fast channel partners, and final… pic.twitter.com/qNw3wfXrXR
— Andrew Kolvet (@AndrewKolvet) February 9, 2026
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