Kid Rock isn’t talking — not directly, anyway. But his latest message is loud and clear.
As criticism continues to swirl around Turning Point USA’s All-American Halftime Show, the outspoken country singer shared a quote from late NBA legend Kobe Bryant that seemed aimed at the backlash.
“Learn to love the hate,” the quote begins. “Embrace it. Enjoy it. You earned it.”
— KidRock (@KidRock) February 5, 2026
Turning Point USA’s Halftime Show is being positioned as a conservative alternative to the Super Bowl’s official halftime performance led by Puerto Rican singer Bad Bunny.
Kid Rock didn’t add any personal commentary — but the timing, tone, and message of the post leave little room for doubt.
All Eyes on the ‘All-American Halftime Show’
Turning Point USA’s All-American Halftime Show is set to stream live across platforms like YouTube, Rumble, and X, along with several right-leaning media networks, including Daily Wire+, TBN, OAN, and Real America’s Voice on Sunday (Feb. 8).
Kid Rock will be joined by Brantley Gilbert, Lee Brice, Gabby Barrett, and a mix of other artists.
The show — first teased in October — was promoted as a celebration of “faith, family, and freedom,” and is designed to air opposite the NFL’s official halftime show.
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Reaction has been mixed, with some fans applauding the counter-programming move and others calling it divisive.
Either way, Kid Rock appears content to let the music — and the message — speak for itself.
