Dolly Parton Has Expanded Her Brand Once Again

Country music icon and business mogul Dolly Parton has once again broadened her brand empire, this time by stepping into the wine world. On August 1, 2025 Dolly officially opened Dolly Wines, a boutique wine bar located in Nashville’s bustling Assembly Food Hall at Fifth + Broadway.

The newly opened bar offers a curated selection from the brand, alongside seasonal offerings like a house-made sangria and themed cocktails including the “Country Couture” and “Sweet on Tennessee.” A mimosa bar is also available on weekends, catering to both tourists and locals seeking a taste of Dolly’s Southern flair.

The space, nestled within the popular food hall, is marked by signature blue lighting, a sleek bar design, and a prominent photo of Parton holding a bottle of her wine. The wine bar delivers a full experience that reflects Dolly’s signature blend of glamour and charm.

The bar will be open Monday through Thursday from 11 a.m. to 10 p.m., Friday and Saturday from 10 a.m. to midnight and Sunday from 10 a.m. to 10 p.m.

RELATED: Dolly Parton Drops New Kitchen & Housewares Collection At Dollar General

Dolly Parton Starts Wine Label

Dolly started her wine label, Dolly Wines, in 2024 in partnership with Accolade Wines, one of the world’s largest wine companies. The original release featured a California Chardonnay, with additional varietals including Rosé, Prosecco, and Pinot Noir added to the lineup in the months following.

“Each wine in this collection is a testament to Dolly’s iconic career and her unwavering dedication to spreading joy and warmth,” the website states.

Dolly often makes promotional videos on the company’s social media pages, raving about the different kind of wines they have to offer.

“Drawing from her rich musical heritage and her ethos of inclusivity, Dolly Wines are crafted to be easy-drinking, light-hearted, and vibrant. Whether you’re hosting a gathering with friends or enjoying a quiet moment at home, these wines are the perfect companion, embodying Dolly’s joyful essence in every sip,” it continues.

Dolly’s Vegas Residency Sells Out In Record Timing

June 23, Dolly Parton announced that she’s heading to Las Vegas for a special six-show residency this December.

The limited run of performances will take place at The Colosseum at Caesars Palace.

Tickets for all six shows went on sale through Ticketmaster on Wednesday, June 25 at 10 AM Pacific Time. 

According to the Neon Review Journal, the queue for fans trying to get tickets just one minute later had already exceeded 700,000. There were only 26,000 tickets available across all six dates.

Not long after tickets went on sale, Ticketmaster officially announced that all six shows had sold out in less than an hour and a half. Caesars Palace then confirmed the news shortly after with a post on their social media.

Thank you to all the fans who logged on for tickets to Dolly: Live in Las Vegas today. The demand far exceeded the available tickets and there are no more tickets available at this time. pic.twitter.com/5dzTNFfeu9

— Caesars Palace (@CaesarsPalace) June 25, 2025